Direct Cellars Review – What’s The Deal With This New Company?

So if you’re on Social Media as much as I am, chances are you’ve seen some posts about a new Network Marketing company called Direct Cellars. And I’d be willing to bet that if you’re reading this article right now, you’re probably thinking about joining the company. If that’s the case, look no further. In this third party Direct Cellars review I’ll cover the important details you’ll need to know before getting involved. Here’s the best part for you… I am NOT a Direct Cellars distributor and I’m not affiliated with them at all. Now why is that good to know? Because you’ll be getting a truly unbiased view of the company. In fact, it doesn’t affect me one way or another if you join or not. With that being said, let’s dig into the information…

Direct Cellars is a Florida-based company that markets a Wine Club membership through a Network Marketing business model. In a nutshell, customers pay monthly for a membership that allows them to get two or four bottles of wine shipped to them every month. The selling point is that you’re able to get wholesale pricing on artisanal wines that you can’t buy in stores. I’m not a customer, but if you’re already a wine lover it seems like a good deal. From a marketing perspective, wine is an easy conversation to have with people. You don’t have to explain what it is, or convince people to drink it if they already do. Plus, drinking wine is a fun and social thing to do so it’s easy to see why combining it with Network Marketing makes sense. To be honest, when I first took a look at the company I really didn’t think much of it aside from admiring the simplicity of the Wine Club Membership concept. But after seeing some Industry professionals like Matt Morrow and Camaron Corr promoting it, I did a double take. If you’re a social person and you enjoy having socials, Direct Cellars might be the perfect product for you to promote.

There are several ways to make money with the compensation plan. First off, you will earn a 50% Fast Start Bonus every time you sponsor a new person into your business. For example, if you sponsor someone who join at the Premium Wine Lover Elite level, which is $500, you’ll earn a $250 Fast Start Bonus. If you sponsor someone at the Wine Lover Elite level, which is $250, you’ll earn a $125 Fast Start Bonus. In addition to the Fast Start Bonus, you’ll also earn between 6% and 20% Dual Team Pay on BV accumulated on your “lesser volume” leg, also known as your Pay Leg. These two ways are how you can make immediate income. To be clear, Fast Start Bonuses are paid on your personally sponsored people, while the Dual Pay pays out on the BV on your Pay Leg regardless if the BV comes from your personally sponsored people or people sponsored on your team by other members. It’s important to know that you can also make money if you were to get retail customers.You could also get your monthly membership waived if you get 3 active customers who have the same membership as you. The residual income component of the compensation plan is made of Unilevel Pay and Check Match. With the Unilevel Pay, you can earn between 2% and 10% on the BV accumulated on your first 9 levels. With the Check Match, you can earn between 3% and 10% Check Match on the Unilevel Pay earned by your members that fall on your first 4 levels. Overall, the compensation plan looks fair and pretty lucrative.

Should you join? Well… only you could answer that. The concept makes sense and the compensation plan looks pretty generous. It’s a young company so the risks that come along with a start-up are there. However, that’s not to say that it’s not a good company to join since having first-movers-advantage is always a good thing in business. If you do join, I would recommend taking some time to shop around for a good sponsor that you’ll enjoy working with. Make sure you find someone you like and trust, that is willing to support and train you. Having a good sponsor can make or break you, regardless of what the product or compensation plan is. Another huge factor to your success is your ability to generate leads. If you’re able to generate leads daily, you’ll have no problem sponsoring people into your business. But if you lack leads and prospects, you’ll have a very hard time making money regardless of the product and compensation plan. That’s why I recommend Attraction Marketing. If you can apply Attraction Marketing into your business, there’s no telling how big your business can get.

Run Away From Your Local Competition by Diving Into Online Marketing For Your Local Business

If the success of your business depends in whole or in part on local customers – people either have to visit your place of business or you or your staff have to visit them at theirs’ – then you need to make sure that your business has a solid footprint on the Internet because that’s where the vast majority of people go to find local businesses like yours to buy from.

A quick glance at some the numbers from many different sources bears out the importance of the Internet to the success of local business:

  1. 70% of US households use the Internet as an information source when shopping locally for products and services, according to a study by the Kelsey Group
  2. 63% of people who use search engines research online but buy offline, according to a Google-sponsored, comScore.com study
  3. 20% of all Google searches have a local intent (that number climbs to about 33% for Google searches via the mobile web)

A quick search in Google’s Keyword Selection Tool – which, among other things, reports on global and local monthly search volumes for the search terms people use – for ten randomly selected “geo-targeted” search terms in May 2010 returned the following results:

  1. 60,000 searches for “Vancouver jobs”
  2. 40,500 searches for “Vancouver real estate”
  3. 22,200 searches for “Vancouver restaurant”
  4. 5,400 searches for “Vancouver dentist”
  5. 4,500 searches for “Vancouver lawyer”
  6. 4,400 searches for “Vancouver movers”
  7. 3,600 searches for “Vancouver storage”
  8. 3,600 searches for “Vancouver sushi”
  9. 3,600 searches for “Vancouver tours”
  10. 2,900 searches for “Vancouver vacations”

Remember: those are just ten search terms that contain the city name “Vancouver.” There are literally thousands. And if you look at just a few of the possible variations on one of the above-listed search terms – e.g., “Vancouver dentist” – you’ll see that there are far more than “just” 5,400 searches going on every month:

  1. 9,900 searches for “dentist Vancouver”
  2. 2,900 searches for “Vancouver dental”
  3. 2,900 searches for “dentists Vancouver”
  4. 1,600 searches for “dentist in Vancouver”
  5. 660 searches for “dentists in Vancouver”

That’s a total of 23,360 monthly searches for six search terms (the five from the list above, plus the one from the previous list).

You’ll find similar results for many, many other search terms.

Big Rewards for “Early” Adopters

Ironically, in spite of all of the online activity aimed at finding local businesses, the vast majority of local businesses get failing grades when it comes to the Internet and its role in their business’ marketing strategy:

  • Many do not have a website and, therefore, cannot even be found by the thousands of people who are searching for businesses like theirs’
  • Many businesses that do have websites have put little or no effort into promoting them and they are, as a result, as good as invisible to the search engines and, in turn, to the people who use search engines
  • Many businesses haven’t claimed the free local business listings that already exist for their businesses in Google,Yahoo, Bing and other major search engines; in fact, many of them are not even aware that such free local business listings exist
  • Many businesses that have claimed their free local business listings have put little or no effort into “pimping out” their listing and, as a result, languish in the search engine cellars

Of course, because so many local businesses do little or nothing in the way of marketing their businesses effectively on the Internet, there is a huge opportunity for any local businesses that dive into Internet marketing, before other businesses inevitably wake up to what they’re missing out on.

So even though the game is in play, and has been for some time, it’s still early enough that you can reap some huge rewards for your business by making the Internet a key part of your business’ broader overall marketing strategy.

Discover New York’s Comedy Cellar

There are a number of clubs in New York city that specialize in comedy but the Comedy Cellar is among the most popular ones. Its location right in the centre of Manhattan perhaps adds to its popularity due to easy access and the fact that this is a busy locality. The club was started by television writer and producer Bill Grundfest who was then a standup comedian. The club hosts between five and seven standup comedians per show every night with each comedian given not more than 20 minutes to do their thing. Many popular standup comedians can boast to have performed at the Comedy Cellar including the likes of Jerry Seinfeld. He is known to have filmed much of his 2002 Comedian documentary at the club. The club has also been used to shoot part of commercials such as the 2006 Pepsi advertisement.

The Comedy Cellar has no less than two shows every day of the week including weekends where the number of shows doubles. The club is considered to be a tourist attraction with ads appearing on most “Things to do” lists for New York City. The Comedy Cellar seats around 140 people and the stage is smack right in the middle of the club, giving the audience a spectacular view of the performance each night. This capacity coupled with the clubs popularity means that some customers have to wait to find seats. The Comedy Cellar is located under a cafĂ©, a popular joint for after parties.

This is truly a NY landmark and anyone who visits New York City must make this club a stop on the trip for sure. Plus, since it’s New York you never know who is going to stop by for a surprise few minutes on stage – maybe even Seinfeld.