POS Automated Membership Schemes Make Winery and Cellar Door Clubs Easy

Up to the minute point of sale systems have full loyalty toolkits bundled in. Powerful customer databases, sms, email and campaign functionality make reward schemes easy to set up and run.

Treating members as special and rewarding for loyalty and recognizing preferences is key to repeat business. Once you know the profile of every customer, what they order, buying habits, it is much easier to target loyal customers with specific promotions. Knowing customer preference also helps the overall design of membership or wine club schemes.

Automating the issue of rewards helps make loyalty schemes easy to run and more appealing to join. A menu of rewards can be planned out and precisely targeted via the POS system. Text or email makes communicating with customers easy. Staff also become more confident suggesting customers join.

A POS integrated customer database stores customer profile data and purchasing habits. Promotional tools help compile rewards as simple as a birthday voucher, personal discounts, exclusive promotions or more complex cumulative purchase schemes.

Reward issue can be triggered automatically by customer behavior, membership status, product specials or other selected variables. Communication can be via a pre-defined email template, sms message or mailout letter.

By tracking the purchasing history by customers, membership schemes using points, card or other cumulative purchase schemes are all possible.

Targeted email and sms messages are a newer, simpler way to communicate. Vineyards can shift aged stock or promote high margin products i.e. New wines matching their tastes or news of forthcoming events.

Detailed profile data also lends itself to ‘soft rewards’ which front of house staff can offer. Recognition and the best seat in the house costs nothing but has high value in the eyes of the customer.

Impulse purchases can also be encouraged with instant reward vouchers printed at point of sale. Vouchers can be targeted to specific customers, promote future events, multiple purchase discounts or prize draw tickets for members.

All of this membership activity can be linked with the wider day to day operation of the vineyard or cellar door. Integrated POS systems can cope with the many diverse business requirements of a venue. Every function is usually included to manage stock control, staff, memberships, reservation, table layouts and menu design.

Fully configurable screen layouts and business processes can usually be tailored to exactly match each business’s unique operations. Menu design, table layouts, touch screen layouts, user defined reporting are all flexible, bespoke to each venue’s day to day operations.

Massive inventory lists are easier to manage with PDA integrated stock control modules. Powerful inventory control clearly shows what’s in stock, what’s on order, purchasing history and future. Supplier activity is tracked in full and re-orders set automatically to pre-defined stock level. Any stock variances are reporting in real time and stock takes can be run quickly with a PDE during trade hours.

Suites of standard reports allow management to analyze precise data on hourly sales, discounts, cancellations, voids, account payments and many more stats from the night before. Even though staffs are trusted, full variance reporting and wristband logos give owners and manager full transparency in case of any issues. If cctv is integrated with the POS system, video images can be overlaid with live transaction data offering irrefutable evidence of variances or incidents.

Other newer technologies make order taking and processing management quick inside and outdoors. Same screen and operating logic touch screens and handhelds cut down on staff training. Handhelds or mobile POS terminals also reduce order transmission errors and keep staff out on the floor selling.

Paddle and coaster pagers can be directly integrated with the POS system to service wine terraces or beer gardens. Long range paging systems and handheld devices maintain first class service levels in the furthest away beer gardens and usually pay for themselves quickly with incremental orders taken

POS systems built on a solid scalable architecture can manage group vineyard operations. Reporting, menus, stock, screen layouts and pricing are centrally managed and controlled. Roll-out of POS terminals and software is modular and quick as new venues come on stream. Consolidated reporting at head office level gives staff a complete view of operations and drill down capability to venue level.